YouTubers have to declare ads. Why doesn't anyone else?

3 281 756 Megtekintés

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: and
BBC trademark policy:
Pitbull and Kodak:
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
HUworld declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, HUworld titles have to be short and catchy!

    Tom ScottTom Scott2 hónapja
    • @Harv Pot Delete ads now and ban youtube :)

      Ken ChiuKen Chiu2 napja
    • I agree.

      Harv PotHarv Pot3 napja
    • Ads suck, Do you agree? 1. Yep, it annoys me. 2. NO, I LOVE THEM IDIOT!

      Ken ChiuKen Chiu4 napja
    • You got a problem with HUworld it's your right to leave it.. myself as a major shareholder in Google and loving every second of it now shut up and post..

      Dionysio KatehisDionysio Katehis4 napja
    • I am not going to watch this video. Not because it isn't good, but only because I already know the subject matter. Gave you an upvote and a comment. Hope that is enough support.

      RT HJRT HJ14 napja
  • 11:45

    H1JH1J37 perccel
  • On the topic of ads and endorsements... We've been recently seeing a massive amounts of "interviews" with Dr. Tony Fauci conducted by known HUworldrs , yet there's no disclaimer about what inspired them to do those.

    CymesCymes3 órája
  • 3:31 That kill me everytime i hear it "YYYYY.M.C.A"

    danilo kavanaghdanilo kavanagh5 órája
  • brilliant. making my children watch this

    Eric SchudyEric Schudy5 órája
  • Neil Young has entered the chat.

    The King in YellowThe King in Yellow5 órája
  • 28:30 rich and powerful people saying it is bad to let other rich and powerful people have free speech

    Benjamin AptekarBenjamin Aptekar11 órája
  • We are all (or most of us anyway) taught not to tell lies growing up. The whole world 🌍 🌎 is a lie. Government lies, Corporation’s lie, celebrities lie, sports stars lie, pharmaceutical company’s lie, banks lie and on and on. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸 When will WE the people stand up to all these lying bastards? Only then will BS nearly stop. Yes only nearly stop, as it’s impossible to completely stop BS. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸

    rudeboyrudeboy20 órája
  • For people looking 11:45 is the vape part

    Johns eyes George's biscuitJohns eyes George's biscuitNapja
  • Heck yea brother

    Eric FEric FNapja
  • 11:45 *BRUH .*

    Brendan BernalesBrendan BernalesNapja
  • taling about ad 3 sec later HAVE A FUC**NG AD

    Fabula ChimericFabula ChimericNapja
  • ok, but where is the link to download "disguised gambling game"?

    Riccardo Dell'OrtoRiccardo Dell'OrtoNapja
  • I absolutely despise the term influencer and the people who do it as a career. Why anyone believes them is beyond me.

    Beruthiel45Beruthiel452 napja
  • More than entertainment, I want politicians to declare their sponsors

    MinderzMinderz2 napja
  • The 2.1k dislikes are the people who didn't declare their ads

    Hai BaiHai Bai2 napja
  • I'd watch tom reacts. Make it real please.... 😂😂

    Mark TanMark Tan2 napja
  • “Is this an advert?” Ad plays

    Justin ZhaoJustin Zhao2 napja
  • I got baited by the “This video is not sponsored” thumbnail just to end up watching a 15s ad. Salty.

    Karim ZermainiKarim Zermaini2 napja
  • I'm so glad that I'm European. We have such good laws (most of the time), a little abridging is fine by me. Democracy means you can do (or say) anything you want, until you don't hurt the rest of the society. Lying or misleading ads are certainly not right, they should declare it on TV and music as well.

    Péter SzarvasPéter Szarvas2 napja
  • waiiiit.....da thumbnail says "it's not sponsored" whaaaaaaatt

    Azzummar AlamsyahAzzummar Alamsyah2 napja
  • “Is this an advert?” AN AD ROLLS

    Diogo Moll G PastroDiogo Moll G Pastro2 napja
  • whoever built that RDA did Tom dirty lmao

    ًً2 napja
  • What if you've been paid by company A to say something bad about company B

    Robert KoenigRobert Koenig2 napja
  • I'm surprised you forgot what seems to be the most important reason... Influencers mainly advertise to children. All those examples are either targeted towards an older audience or are family shows that you generally watch under supervision. We expect adults to understand ads, but the problem is that many influencers mainly convince children to buy something. While the current rules are far from perfect, I think this is a very important distinction to make.

    Jelle KamphuisJelle Kamphuis2 napja
    • @MyLittleDashie 7 as mentioned, I'm not arguing the current rules are perfect or fair, but I still think it's an important distinction to make. Casino Royale really isn't targeted at kids, and not of the products are things kids could buy, either because they're too expensive or because they're too young (like Heineken). This is much different from their fave influencer saying that some lipstick is their absolute fave. If all HUworldrs were like Tom, I'm not sure if lawmakers were as eager to create strict laws, since he's clear and transparent about ads. But the truth is that a very large amount of HUworldrs targets at a younger audience. Beauty vloggers always get sent free stuff, but kids don't know that. Same with other vloggers. When they proposed similar rules in the Netherlands, it was one of the main arguments that a lot of content is for kids. I imagine this is the same for most countries, and I'm not convinced they would've made these laws if all HUworldrs were like Tom Scott. Again, the current system is not perfect, and not everything is targeted towards kids, but the argument is still important enough to address in this 30 minute in depth video in my opinion.

      Jelle KamphuisJelle KamphuisNapja
    • A few things, these rules apply to everyone, not just influencers how have young audiences. Tom has to abide by these rules, and I doubt many kids are interested in watching 30+ minute videos on copywrite and advertising laws. The British TV laws already have an exception for kids TV, so why not the same distinction for kids entertainment online? If that really is the reason the difference in the strictness of the law exists, plenty of creators who don't have young audiences should be in the clear. Second, even if adults are expected to understand, those 30 Rock clips made it clear that advertisement and just another skit in the show are utterly indistinguishable some times. And if it really is a big deal that you not advertise to kids, why not just err on the side of caution? Children absolutely watch movies and shows not made expressly for them. 11 year old me must've watched Casino Royale a dozen times when it came out, and I always watched it on my own, the rest of my family weren't into it. It's not going to destroy all old media to have a clear message at some point during the show, or at the start of the movie, etc. saying "Oh by the way, these people gave us money", in the same way the make up youtuber Tom mentioned does. And I'm sure the adults wouldn't exactly mind either. I'm not convinced your distinction really is all that important, honestly.

      MyLittleDashie 7MyLittleDashie 7Napja
  • HUworld needs more of this thoughtful content and a lot less of just about everything else.

    Kent SlocumKent Slocum3 napja
  • One of the most egregious offender is newspapers - particularly the smaller "local" newspapers (that are not local at all and are all owned by the same three big companies). it feels like half of what I see nowadays is churnalism - that is, journalism by press release. Every time you read a dumb story saying something like "scientists discover your kitchen counters are crawling with germs", Dettol paid for that story.

    Jonathon Cowley-ThomJonathon Cowley-Thom3 napja
  • Where’s the link to buy The Ring Doorbell? I think I need that.

    Kate AltmanKate Altman3 napja
  • Great explanation, love your video's Tom!

    patrick van dampatrick van dam3 napja
  • 👎👎👎

    Walter BurtonWalter Burton3 napja
    • 👍👍👍

      Gavin The CrafterGavin The Crafter2 napja
  • Its been over a year since i quit nicotine. You have reminded me of it's existence and I now crave the brain tingle again.

    RabbetRabbet3 napja
    • Personally, seeing Tom cough up a whole ass lung from a nicotine-free vape is enough to convince me to never smoke again, but you do you

      Bob's BrainBob's Brain12 órája
  • i got an advert for native advertising before the video

    Jacob ThomasJacob Thomas3 napja
  • Nice Seth Rogan impression

    AcidSethAcidSeth3 napja
  • Like I'm free to say America is not free. Considering we have 25% of the world's prisoners, and in some states they're required to work without pay, we have the world's largest slave population. That isn't freedom, or if it is, I'd rather be somewhere that isn't so "free".

    LilacDoeLilacDoe4 napja
  • You are probably here for 11:45 lmao

    Varney ParkerVarney Parker4 napja
    • Thank you sir

      EllassEllass3 napja
  • Im happy to have those regulations

    CaptiveCaptive4 napja
  • Ads suck, do you agree? 1. yes they annoy me! >:( 2. Nope idiots

    Ken ChiuKen Chiu4 napja
    • Delete ads to get free budget or Commit Tax fraud! (Do not Ban me)

      Ken ChiuKen Chiu4 napja
  • sees thumbnail* *clicks immediately*

    Onebeets 1Onebeets 15 napja
  • Asbestos land, it's 100% safe that you will get not not get cancer

    kimkim5 napja
  • Damn hearing tom say tic tok really shook me to my core

    Chase MathwinChase Mathwin5 napja
  • 13:02 That "yes" is in wrong color! It should be green.

    LordloucksterLordlouckster5 napja
  • Hol up YMCA was and maybe still is real

    Ethan ForsythEthan Forsyth5 napja
  • Dang UK with the BBC tyranny back in the day.

    A & M HA & M H5 napja
  • 11:52 Tom learns the hard way why you shouldn’t try to be a human fog machine

    Scruncle HamScruncle Ham5 napja
  • Why is it that is a negative connotation to a company the show or film has to change company's name to be slightly different? Like McDo's.

    Matthew morrisdonMatthew morrisdon5 napja
  • Never thought I would hear Gucci gang, Ymca and Tom scott in the same video

    KenjiiscoolKenjiiscool5 napja
  • 11:45 that made me burst out laughing

    WyngeWynge5 napja
  • "with thanks to evan edinger" I KNEW that was his bedroom background!

    Thalia ShearnThalia Shearn5 napja
  • In "Is this an advert" I got every single one wrong.

    Burak Alparslan KayaBurak Alparslan Kaya6 napja
  • Let's play: is this an advert? Immediately after: a HUworld ad.

    Thuong VoThuong Vo6 napja
  • You didn't have to torture yourself with a vape machine for our entertainment

    RJCUNRJCUN7 napja
  • You have failed Tom.

    Ashot MansuryanAshot Mansuryan7 napja
  • today on bbc radio "GUCCI, PRADA, ANYTHING DESIGNER"

    teh badgerteh badger7 napja
  • 8:34 What if were to say smth like "Hey, i'm using this cream, and it's great but i hate it". Would that be neutral enough to not be considered an advert?

    HayTHayT8 napja
  • It would be even more great to have doctors be mandated to disclose which pharmaceutical companies have bought them free lunches and business trips to "educational events".

    Mika KuuselaMika Kuusela8 napja
  • Moral of the story; Tom Scott isn't real.

    RapidFireRocketRapidFireRocket8 napja
  • If u like this comment u will be lucky

  • Great vid! And only one minute in! 😂

  • Every filmmaker knows-if you SHOW something that have trademark name in any media - its 100% advertising! And when a filmmaker goes to cinema, watch tv series or see some music video- every filmmaker see it. But most people don’t-and that what troubles me a lot. Any way-amazing video with lots of insights, its really a lot of research work and a lot of filmmaking stuff here to, I was really interesting to watch even If I didn’t intend to at the very begining.

    burtonfzzburtonfzz8 napja
  • As soon as I clicked on the vid I. Got an ad

    Flower power69 ➊Flower power69 ➊8 napja
  • This wideo was sponsored by raycan't

    Aleksander WeedmanAleksander Weedman8 napja
  • Every single content is advertising, so no need more specific rules to mark. Need a less rules.

    Uri SobiUri Sobi8 napja
  • I just want to say that the anime film Weathering With You was packed with adverts and it was something really.

    Yael ManlangitYael Manlangit9 napja
    • McDonald's instead of the classic WcDonald's

      BattyWandererBattyWanderer5 napja
  • Content

    Riley CarpenterRiley Carpenter9 napja
  • 11:45 here is the funny clip of him choking on the vape if your here to just see that.

    Nick GuyNick Guy9 napja
  • written and performed by tom scott, you really know your humor, cheers mate

    OcklepodOcklepod9 napja
  • some part reminded me of anime calling it "Wc Donalds" to avoid some kind of ad declaration (its called WAC just the way its called MAC)

    OcklepodOcklepod9 napja
  • So THATS (part of) why Disney World is so oversaturated on social media

    Ebony RoseEbony Rose9 napja
  • I literally just got an ad...

    Neil LopeZNeil LopeZ9 napja
  • TV is shite

    Paul StapletonPaul Stapleton9 napja

    Win090949Win0909499 napja
  • "Is this an advert!?" *HUworld ad plays* BY THE TEN

    Tenth DivineTenth Divine9 napja
  • "30 years ago" *shows 1992 film fuckin hell im old

    ErchErch9 napja
  • There is ehek

    Norhayati TiNorhayati Ti10 napja
  • Where did the US FTC declare their adververt for Pinterest at 8:42?

    TheLanorthTheLanorth10 napja
  • Are there still people watching TV?

    Remote SuumoRemote Suumo10 napja
  • Something that supports this video's views is the fact that you probably didn't even know all of these product placements. Even when they can be obvious you can easily miss it. I for one didn't realize that the conversation about the watch in Casino Royal was a product placement. it just seemed natural and i didn't notice. as opposed the constant FedEx placement in the movie Cast Away where im sure absolutely everyone knew it was placement even without being told

    ExaggeratedToastExaggeratedToast10 napja
  • tom scott eu te amo

    Clayton AraujoClayton Araujo10 napja
    • Cyka

      Backyard TortoiseBackyard Tortoise8 napja
  • Did you have to declare advertising the white cliffs? Joshing of course, excellent video, super interesting!

    Alba SpireAlba Spire10 napja
  • One if your many best... i liked the start of a fish called wanda, when Jon Cleese, ripped product placement.

    bubblesbubbles10 napja
  • 27:52 Or states (not congress) could pass the exact Laws currently in place.

    Not Rex, But CaesarNot Rex, But Caesar10 napja
  • The elegant barbara originally double because billboard speculatively accept besides a obscene sushi. high-pitched, round laugh

    Oliver McKayOliver McKay10 napja
  • So obsessed with freedom of speech, some people forget the importance of freedom of choice

    CosmicWanshipCosmicWanship10 napja
  • To be fair, commerical music videos and radio plays ARE advertisements as well as products. The song can be bought. Also, the very act of watching/listening to a music video is cataloged into demographics and sold, (making us and our attention into a product) triggering a payment back to the artist and their various corporate sponsors.

    David TaylorDavid Taylor10 napja
  • Clearly a paid ad for asbestos land

    Len PoundsLen Pounds10 napja
  • What about Fitness-Influencers, who are on Steroids. Shouldn't there be a regulation, because they are influencing people to take drugs?

    Max WesterkampMax Westerkamp11 napja
  • This is a great vid...well said Tom...

    Martin BlankMartin Blank11 napja
  • Earned a sub great vid

    ItsJustSamItsJustSam11 napja
  • 11:45 very-AH HA BO HO AH ACHA ACHA ACHA long pause CA cough cough cough cough inhale cough cough

    Sugar the cat, and some gaming.Sugar the cat, and some gaming.11 napja
  • “Let’s play is this in advert!” *ad plays*

    Menchie Is a cool nameMenchie Is a cool name11 napja
  • I know several cases on HUworld where there are paid promotions, but aren't declared.

    NischNisch11 napja
  • We all grew up with movies and we all are familiar with advertisement within these movies. So seeing James Bond driving a Ford or wearing an Omega watch doesn't make me think "oh the fictional character of James Bond uses product XYZ , so this must be a sign of quality". On the other hand we experience social media as something "real". Real people in real life with real opinions. So having a Tom Scott suddenly pulling out product XYZ has a lot more impact on peoples mind cause they know Tom Scott is not fictional and his motivations to use (or show) product XYZ are genuine. I can see why this is needs to be regulated more strictly.

    ActionHeinzActionHeinz11 napja
  • 11:43 This is what you're most likely here for

    Retarbid ReptileRetarbid Reptile11 napja
  • Did anyone else get a yellow instead of red video "timeline" during this video? Happend at around 12:30

    YellowYellow12 napja
  • It is very VERY rare that I listen to someone saying there should be more regulations on anything... and actually more or less agree with them.

    Speedox 12Speedox 1212 napja
  • Well now I want to go to disney

    John DoeJohn Doe12 napja
  • If a film persona doesn't count as the person, then couldn't we restrict a persona's speech without violating the actors freedom of speech?

    Chowder PicklesChowder Pickles12 napja
  • america is not a country...................... it's a corporation we are not citizens............we are unknowingly employees

    SpinkeySpinkey12 napja
  • Bruh When you said "is this an advert" in has an ad playing🤣

    theTopAdventure - MégaCraft587theTopAdventure - MégaCraft58712 napja
  • Where can I download Disguised Gambling Game? Sounds like fun

    Sozetsu KokaiSozetsu Kokai12 napja